We exist to empower nonprofits to do their world-changing work. Unfortunately, that`s harder to do than it should be, because the way we think about charity is broken. Charities are commonly frowned upon for investing in ways to raise awareness—it’s almost like they’re not “allowed” to market themselves the way for-profit companies do. Traditionally, they are forced to rely on time-intensive galas, expensive dinners and black-tie auctions to raise large sums of money from a limited donor base. However, these events are usually only once or twice a year,We exist to empower nonprofits to do their world-changing work. Unfortunately, that`s harder to do than it should be, because the way we think about charity is broken. Charities are commonly frowned upon for investing in ways to raise awareness—it’s almost like they’re not “allowed” to market themselves the way for-profit companies do. Traditionally, they are forced to rely on time-intensive galas, expensive dinners and black-tie auctions to raise large sums of money from a limited donor base. However, these events are usually only once or twice a year,

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